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2024 – XO Anniversary Rum
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Mission & philosophy

OUR Story

Traveling the world and working in the best bars and restaurants, we got really passionate about working with fresh ingredients and high-quality sustainable products.

One day we looked around and got frustrated with global rum brands looking to reduce costs by cutting corners in production and replacing natural ingredients with cheaper artificial flavours.

This led to our mission to bring back quality and creativity into the rum market. Using unique single-origin rums and infusing them with high-quality, responsibly-sourced natural botanicals.


Botanical rum

We’re proud that Spirited Union is the world’s first botanical rum company. We’re obsessed with adding creativity and flavour innovation into the rum category. Inspired by years of developing innovating cocktail recipes, we’ve created a core range of botanical rums that work great in mixed drinks, plus a reserve collection of double casked variants, finished in tailor-made botanical casks, that are sublime sipping rums.


Visit the distillery

Our distillery in Amsterdam is where it all comes together – uniting rum with botanicals not just through distillation, but via infusion and barrel-ageing methods. With nothing to hide and an open-minded approach, the public are welcome here at night and during the weekend. Visitors can participate in both distillery tours and workshops – to not only see how our rums are made, but also to get a real taste of our unique approach.

Shop & stock

Our products

We source single-origin rums and botanicals from the best regions in the World. We create union between the complex flavours of spirits and botanicals to produce new world rums that are bold, balanced with unapologetically fresh tastes.


A few words on

& Sustainability

Spirited Union is founded on the belief that strength lies in unity. It’s why we’re working with our family of local producers, embracing their passion for quality and care for the environment. This sense of unity and collaboration has inspired us to take less and give back. By donating 1% of our revenue to support the environment, social activism and contributing to responsible sugarcane production, we’re having a genuine, positive, impact in the communities we source from.

Cocktail recipes

Tend your own bar

From simple mixed drinks to complex cocktails, we’ve got just the right cocktail recipe for you to make in your home bar.


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