The bottle’s shape is squatter and more rounded than previously, but remains an easy pour for customers and bartenders alike. It also now features a neck-collar to explain the new initiatives.
Our second key Green move is our entry into the not-for-profit Bonsucro Programme. Known as the ‘Better Sugar Cane Initiative’, Bonsucro promotes sustainable production and an equitable deal for its farmers. It also provides a variety of educational events and training sessions for sugar cane-related businesses, whether a farmer, processor or any other third party in the industry.
In the 12 months, we’ve looked really hard at all our working practices to help us become even more eco-friendly. These two initiatives have serious, positive, global impact and are a great way to start our fifth year!