In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement inspiring businesses and individuals to support environmental solutions through annual membership and everyday actions. The organization’s aim is to help fund diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems. The idea is simple: because companies profit from the resources they take from the earth, they should protect those resources. Since the beginning, they’ve certified more than $435 million in support to approved environmental partners.