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We Joined 1% FOR THE PLANET and give back for a better planet.

we tax ourselves 1% for a better planet.

We Joined 1% FOR THE PLANET and give back for a better planet.

At Spirited Union Rum Co we advocate transparency and traceability. It’s why we joined 1% for the planet and tax ourselves 1% of our revenue to give back to local impact projects for a better planet. The organisation started when two businessmen met and bonded over their shared love for the outdoors. Realising their responsibility to protect our planet, they decided to give 1% of their sales back to the environment – whether or not they were profitable.

Founded in 2002 by

Patagonia founder - Yvon Chouinard

In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement inspiring businesses and individuals to support environmental solutions through annual membership and everyday actions. The organization’s aim is to help fund diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems. The idea is simple: because companies profit from the resources they take from the earth, they should protect those resources. Since the beginning, they’ve certified more than $435 million in support to approved environmental partners.

Giving back to

Support local impact

At Spirited Union, we support this simple idea of protecting what we take. After all, making anything will always leave a carbon footprint. That’s why it should be every producers’ responsibility to minimize this footprint – the 1% fund is a positive step in the right direction.

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