“This is a huge step forward for Spirited Union, as this is the first big step into the US. Following years of building the botanical rum category, I believe that the Whole Foods shopper is our target consumer and that our ethos towards natural, high quality and responsibly sourced ingredients make for a perfect fit. On a personal note, from the moment we created Spirited Union, I knew in my heart it would be the perfect product for the evolving American cocktail culture, and taking these first steps really makes me believe in the American dream.”