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SPIRITED UNION BOTANICAL RUM BECOMES BONSUCRO CERTIFIED

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‘Worlds first Botanical Rum company to receive Bonsucro certification'

Spirited Union Distillery, renowned for its commitment to crafting premium, responsibly produced Botanical Rum, is proud to announce its transition from organic certification to Bonsucro certification. This strategic move underscores our dedication to advancing sustainability and ethical practices within the sugarcane industry. Bonsucro sets rigorous standards for sustainability, addressing both environmental and social impact – such as labour practices, land rights, biodiversity, water management and carbon emissions, which have also been core principles of Spirited Union since its founding in 2017.

Spirited Union Captures California and rolls-out in 5 more states.

The new certification coincides with the company’s first US national retail listing with Whole Foods Market, commencing with stores spread across California, Nevada, Colorado and Washington state. With stocking currently concentrated in California, in 2025, Spirited Union will launch its full range with Pacific Edge Wine and Spirits in the West Coast, targeting premium on-premise accounts to share its green mindset and goals. Ruben Maduro, Spirited Union’s founder, said: “As we develop, it’s important to maintain and even improve the standards that have shaped us to this stage. Working with Whole Foods not only significantly expands our international footprint but means that we’re working alongside a partner on a similar ‘green’ mission. The new listing coincides with the company’s achievement of Bonsucro certification, the world’s leading sustainability platform for sugarcane, rum’s base ingredient.”

Why put an end to exploitation in the Sugar Cane industry?

The rum industry, driven by sugarcane, faces huge challenges that demand action. Labor exploitation is widespread, with workers enduring poor conditions, exposure to harmful agrochemicals, and high rates of chronic illnesses among workers. While, indigenous communities are often displaced, and deforestation occurs to make way for sugarcane plantations, exacerbating social inequalities. Environmentally, sugarcane field burning causes severe air pollution, soil degradation, and public health risks. The industry also places immense strain on water resources, with sugarcane being a highly water-intensive crop. These practices threaten both the sustainability of the industry and the well-being of communities. We’ve made it part of our mission to work together on raising awareness and driving action by supporting ethical labor reforms, mechanized harvesting, sustainable farming practices, and water-efficient technologies is critical. By working together with Bonsucro we’re prioritizing social and environmental responsibility, in a way the rum industry can move toward a fairer, cleaner, and more sustainable future.

What does Bonsucro do to drive sustainable change?

Bonsucro is the leading global sustainability platform for sugarcane, setting rigorous industry standards that align perfectly with our values at Spirited Union. While organic certification has served us well, Bonsucro offers a more comprehensive approach to sustainability, addressing both environmental and social impacts. One of the key reasons for our transition is Bonsucro’s strong emphasis on the workers. Their certification process ensures fair wages, better working conditions, and improved living standards for sugarcane farmers and mill workers, aligning with our mission to support and uplift the communities involved in our supply chain. Bonsucro-certified mills have demonstrated significant environmental benefits, such as reducing water use by 43% within five years and producing enough energy to export to the national grid. In today’s market, consumers are increasingly seeking products that are not only high-quality but also ethically produced. Bonsucro certification provides a robust framework for transparency and accountability, assuring our customers that Spirited Union rums are produced with the highest standards of sustainability and social responsibility.

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