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Its been an incredible year at Spirited Union and we’ve got some highlights to share with you as we wrap up 2022 and gearing up for 2023!
So without further ado, here are some highlights looking back, and some cool things to look forward to!
For everyone involved and supporting our journey, thanks for your ongoing support!

Happy Christmas! 

GREEN DELIVERS GROWTH – AND SUSTAINABILITY
I learned that there are many ways to reduce the impact of a business on the planet – and achieve sustainable growth too. The team’s green-first mindset has proven that over the past year, and set us on a path for the years ahead.

A NEW FOCUS
As we continue to grow our international footprint and online presence, we’ve decided to stop selling via the spirited-union.com website. Instead of airfreighting single bottles around the world, we want to promote buying local.

EXCLUSIVE MEMBER OFFERS & LIMITED RELEASES
However, we want to continue to bring you special, limited and gift releases. So in 2023, we’ll be launching a “Members’ Shop” available only to mail list subscribers – like you. In the meantime, scroll down for some great end of year items we’re discounting just for you.

SOME 2022 HIGHLIGHTS

A HONEY RUM THAT’S KIND TO WILD BEES? SWEET!
What’s the buzz? Our Bee-Free Honey Rum, that’s what. A world first, this rum liqueur-style drink features a delicious single-origin Dominican rum infused with honeybush, rooibos, rosemary and plant-based honey. All without impacting on the fragile habitats of wild bees. Sounds sweet, right?

SUPPORTING RESPONSIBLE SUGARCANE PRODUCTION
No sugarcane, no rum. No-brainer.

That’s why we’ve initiated a partnership with Bonsucro, which promotes sustainable global sugarcane production and trade, along with fair working conditions. Another step along the path of responsible entrepreneurship for Spirited Union.

A LIGHTER, MORE SUSTAINABLE BOTTLE
We’ve managed to reduce the weight of our bottle by over 30% – which has significantly lowered our carbon footprint, both in production and transportation. It’s a big change for us and is another part of our aim to minimise the impact of our business on the natural world.

A NON-PROFIT RUM FOR UKRAINE
We’re antiwar and conflict. To support people in need, we’ve created a non-profit rum for Ukraine and will donate all the profits to help the victims of the war and support rebuilding in the region.

SPIRITED UNION RUM NOW AVAILABLE IN 22 COUNTRIES!
Over the past year and half, we’ve increased our presence to 22 markets across four continents. We’re really excited to keep spreading Spirited Union Rum across the world – and building the Botanical Rum category.

THE DISTILLERY EXPERIENCE – NOW FOR LARGE GROUPS!
We’re now able to welcome groups of up to 50 to our distilling workshop and up to 70 for our cocktail workshop. Which means even more chances for you to see how Spirited Union Rum is made – and learn even more ways to enjoy it!

WHAT ELSE IS IN THE PIPELINE?

OPENING THE WORLD’S FIRST BOTANICAL RUM BARREL HOUSE
Next year we’re launching a patented barrel ageing system here in Amsterdam. This is going to be the next big step in botanical rum and will be an integral part of our innovation strategy. Watch this space for something insanely cool!

MORE PLANET-POSITIVE COLLABORATIONS
As part of our ‘take less, give back’ strategy we’re working closely together with some of our key markets – particularly the UK and Nordic regions – to launch a new collaborations range. These products will raise awareness and funds to support a positive impact on the planet.

WE’RE LAUNCHING IN THE US!
It’s taken us the best part of a year and we’re finally ready. In fact, by the time you’re reading this, our botanical rum will already be on its way across the Atlantic towards New Jersey. Through our importer MHW we’ll start selling botanical rum in a key retailer in California. More details on this to come soon…

AND FINALLY

Before we wrap up the wrap-up…

To everyone who’s supported us from the start – whether that’s by taking part in a workshop or distillery tour, by signing up for our newsletter, by following our journey online or of course by buying our rum: a sincere thank you.

As a small business we rely heavily on word of mouth to get our botanical rums known and talked about. Which is how you really make the difference. We couldn’t do it without you.

Wishing you a Happy Christmas and a peaceful and prosperous New Year.

Ruben & all at Spirited Union

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