Introducing our new International Sales Director; Barrie Sly. 

Despite the uncertain and challenging times, we’ve decided to expand our commercial team and really grab the bull by its horns.

As of last week, Barrie Sly has joined to Union and will reinforce our commercial team, support our international markets, and expand into new territories.  As our UK based international sales director, Barrie will be tasked to launch an exciting new portfolio of Botanical Rums across Europe. 

Who’s Barrie?

Barrie has over 23 years’ experience in the UK drinks industry with some of the major brands starting his career with Coca-Cola Enterprises in 1997 in various sales development positions for 8 years.

Barrie has held customer development roles with Molson Coors and Heineken, with the latter looking after the premium brands within the high-profile London Hospitality Groups. Agreeing and implementing Heineken sponsorship of Henley Royal Regatta, Hennessey Gold Cup and Cowes Week to name a few.

He joined Fentimans in 2010 where he was instrumental in growing the sales team on a national level and managed the big national pub and bar groups. In 2017 he joined Global Brands, in his time there he redeveloped the South Region and helped it grow exponentially, he also developed his personal skills further by completing a 2 year CMI Diploma in Management and Leadership.

What he has to say about his new career:

“Super excited to be joining the team at Spirited Union, cannot wait to help spread the word of our wonderful botanical rums to the World!”

Get in touch

If you have any interesting international leads for distributors, importers, restaurants and bar chains. Of if you simply want to welcome him to the Union you can reach out to Barrie via barrie@spirited-union.com

Looking forward to getting this show on the road. 


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