Here are a few headlines of what we’ve been up to lately. Incredible how the journey of Spirited Union unfolds… spoiler alert: personalized label incoming!
Before looking forward at what’s left of 2019, here are a few headlines of what we’ve been up to lately. Incredible how the journey of Spirited Union unfolds, with great opportunities and challenges as we’re rewriting the rule book when it comes to rum.
Although we still jump on our bikes to do our deliveries in Amsterdam, it’s crazy to see the way the Spirited Union has grown from a one man operation to an international brand, distillery, team, and purpose; adding creativity and flavour innovation to rum by exploring the diversity in cane, soil and climate, and uniting this with botanicals.
Join me as I’m sharing a few events from these past months.
WE LAUNCHED THE FIRST BOTANICAL WHITE RUM IN THE WORLD! – Reached 4 Milion people world wide
Incredibly proud to create a truly unique product with new to world proposition, and the responses have been insane! So far we’ve brought Union Lemon & Leaf tot the Nordics, Poland, Germany, UK and the Netherlands and responses have been really exciting.
-Masters of Malt
GALL & GALL – LIVE IN NATIONAL RETAIL IN THE NETHERLANDS
As of last month, we started a partnership with the Gall & Gall, making both our botanical rums available all over the Netherlands. We’re excited to get people mixing at home.
THE UNION CONTINUES TO SPREAD OVER EUROPE
NEW PARTNERSHIP IN GERMANY
As of this week, we’ve joined the Barrel Brothers in Germany who distribute a Niche portfolio accross Germany. They have an awarding winning portfolio with a fantastic range of agave spirits and liqueurs.
NORDICS LEADING THE WAY
Arguably best in Europe when it comes to gastronomy and the level of drinks, it’s a market full of incredible bars and restaurant. Together with Collection Spirits we’ve decided to give bars a bit more to shout about, as we launched an Amsterdam incentive, which we kicked of with the Sub-Zero daiquiri challenge.
POLAND BLAZING TRAIL
With Last Port rum show, masterclasses, bar takeover and visits. We’re working on increasing our reach in bars and keep the movement going. Patryck and Michal from Last Port have been incredible, and excited to see our plans for 2020 unfold.
THE UNION IS GROWING
MEET JON EVERID – OUR UK LEGEND!
Following a year of seeding the brand in key accounts across London and Manchester. Last month, we’ve changed distribution partners to Drinksology Group / When we are giants, (Credited for building distribution for Malfi Gin in the UK) with a select portfolio of amazing brands. We’ve also now started to hit the bars head with Jon Everid as our UK brand ambassador.
PERSONALIZED LABELS INCOMING
DISTILLING CLASS NOW UP TO 20 PEOPLE
Check out this new limited edition label, specially designed for the distilling class in the Spirited Union Distillery. We’ve also updated the class to host up to 20 people for corporate and private parties. Join us and distill a bespoke botanical rum to take home.