3

We made a rum blend, consisting of three premium barrel aged rums, coming from Jamaica, Barbados and Trinidad. A complex and smooth blend, perfect to drink neat but also wonderful in cocktails.

80

We buy half of our rum stock in 70cl bottles and the other half in 10L bags. Those 10L  bags are really a solution for pre-batching. By using Eco-Friendly bag in box we reduce our environmental footprint. By batching the rum in a 10L bag in Box we will cut down 80% of our packaging and save on excess glass and the carbon cost of producing a glass bottle. It will reduce weight by 40% and therfore reduce transported volume. By reducing the amount of glass, Spirited Union can bring down costs and offer this premium rum at a fair and affordable price. 

2019

Since 2019 we proudly serve our own Rum Club Rum, with great success.

Introduction

Wes Sleutelkamp, ​​one of the owners of the Rum Club in Utrecht. Here you can not only enjoy delicious food, but also a tropical cocktail and a good rum. The Rum Club has been proudly serving its own rum since 2019. By accident, Wes came into contact with Spirited Union many years ago. “This was when Union owner, Ruben, had just got the first bottle of Union 55 in his hands. Later we got back in touch when Ruben opened his distillery in Amsterdam. This also gave me the opportunity to do private label distilling.”

Client
Rum Club Utrecht

Product
Premium cask aged Rum

Business Case
Large

“The Spirited Union Distillery made me feel good from the first moment”

We once had a beer made for the Rum club, this was only one batch. That was really cool. After that it actually seemed much more fun to have our own rum, which suited the concept much better.

The reason we wanted to work with Spirited Union was for the most part the goodwill. Ruben and I are aligned with many things, such as quality, appearance and blending. I have also had contact with other distilleries, but they were all a bit old-fashioned and dull. Spirited Union Distillery is young, fresh and hip, which appealed to me much more.

Wes Schreutelkamp van Rum Club Utrecht

“It’s super cool to say you’re a Rum club that really has its own rum”

About 40-50 litres of rum passes through the Rum club per week. The reason we wanted our own rum was; first of all because it is, of course, super cool to be able to create a product that fits perfectly in your business. Rum that you cant get anywhere else. It was also attractive from a financial point of view; the private label products cost us about as much as that of cheaply produced big name rums. Best still; the rum we ultimately have is a really good quality product. We do a lot of pre-batching of cocktails in the Rum Club. We order half of the rum in 70cl bottles and the other half in 10 litre bags. Those 10 litre bags are really a solution for pre-batching. Otherwise we would have to throw away a lot of the bottles and that would be a shame.

“The Spirited Union Distillery made me feel good from the first moment”

We once had a beer made for the Rum club, this was only one batch. That was really cool. After that it actually seemed much more fun to have our own rum, which suited the concept much better.

The reason we wanted to work with Spirited Union was for the most part the goodwill. Ruben and I are aligned with many things, such as quality, appearance and blending. I have also had contact with other distilleries, but they were all a bit old-fashioned and dull. Spirited Union Distillery is young, fresh and hip, which appealed to me much more.

“We designed our label completely independently”

You gave us advice for the right partners to work with to print the labels and we received good advice from Ruben on the format and position of the label, which enabled us to do the rest independently.

“The appearance of the bottle is a perfect fit for our business and reflects the product it contains well”

The bottle we finally chose is based on the product; the rum. We opted for a robust bottle, which is a bit heavy in the hand with thick glass. The concept of the Rum Club is tough and robust, the bottle fits well with this.

Contract Distilling Rum Club Rum
Rum Club Utrecht
Rum Club Utrecht

“Take into account the duration from concept to delivery”

It took about eight weeks to go from agreement to delivery. Once the product is ready, it still has to go to the Amsterdam Warehouse Company for storage. Unless as a company you can of course store it all yourself, but with large volumes this is very difficult. Take into account the excise duties that must be paid, we had not foreseen these in advance.

As a tip for other companies I would say; make sure you have enough cash, order in large numbers for a cheaper price and make sensible choices for an attractive, striking bottle and label. Also consider the amount you plan to use. If you do a lot of mise en place as a bar, I recommend going for additional 10 litre bags.

“As a customer at the Spirited Union Distillery, you really get tailor-made advice.”

They listen carefully, think ahead and provide good advice. They look at what best suits the case and they use their knowledge and experience to arrive at the best product. I would definitely like to come back to you for a future collaboration and I think it will be soon. The bigger we grow, the more we will deplete. In addition, there is a greater chance of setting up a new label.

“We were able to get a great price for the rum”

All that had to be done with it was blending. Actually, we couldn’t get this product cheaper. It was therefore a real stroke of luck for us.

The price quality ratio was very good. When I let people taste the rum, they are often amazed at how good the quality is compared to the cheaper offerings.

Behind our own label, of course, there is no marketing budget, no shipping, everything that big brands charge you for does not apply to our rum. That saves a lot.

“The added value of this rum to our company in one word; branding”

The more people talk about it the better. That is really the advantage of having your own label. It also helped us to achieve business goals. Our rum purchase costs are much lower than before.

“We get a lot of positive reactions to the rum, even better than we expected”

Our guests think it is very cool that we have our own rum. They are enthusiastic about not only the taste, but also the appearance. All in all, we really have a top product in our hands and it is the perfect addition to our Rum Club.

Interested in creating your own spirit?


We follow these four easy steps

1. Free Consultation

We offer a free consult to help you get started

2. Calculate Costs

We will help you keep cost low and quality high

3. Recipe Development

We can help create a personal recipe and design

4. Production & Delivery

We will produce any number of bottles and deliver anywhere in Europe