Spirited Union Botanical Rum on Dragons Den

On Sunday night Ruben Maduro entered the Dragons Den to pitch the Spirited Union Distillery and our Botanical Rum on NPO1 (National Television). An incredible nerve-racking experience as Ruben Maduro was the last of many participants to enter the Den. Although we didn’t get to a deal, the feedback we received was incredible and the Dragons loved our Rums and drinks. It’s rewarding to get such positive and promising feedback from the Dragons.

Dragons Den is an entertainment program where entrepreneurs get a chance to pitch their ideas to a panel of well-funded business owners. (Dragons)

On a personal note; I’m a big fan of Dragons Den (I used to have Duncan Bannatyne “UK Dragon” as a regular guest at my bar in London years ago) and I have seen pretty much all Shark Tank episodes. An incredible feeling and honour to stand on that stage and be part of the show.  Thank you for watching and your ongoing support.



Click on the video to see Ruben Maduro pitch on Dragons Den, or visit our webshop and have a bottle of Union delivered to your home.

Visit our shop
Two Bottles of Spirited Union Botanical Rum

Botanical Rum

We’re on a mission to introduce a real and honest flavour driven approach to rum by avoiding the fake additives, sweetening and artificial aromatics common in so many of the spiced and flavoured rums on the market today. Discover our real and honest botanical rums and mix them with ginger beer, cola, tonic or in one of your favourite cocktails.

Tour and tasting in the spirited union distillery in amsterdam

Visit the Distillery

At the Spirited Union Distillery, you can become a distiller for the day! During our distilling class, you will operate your own copper still to create your own bottle of spirit ready to take home.

During our 2-hour long distilling class, our distillery team will take you for a tour around the distillery, teach you how to distil delicious flavours from botanicals, and make you refreshing cocktails!

Light and Stormy bottled cocktail

Cocktails at home

To bring bar quality drinks into your home, we have created delicious cocktail packs with easy to follow instructions. Perfect to add a bit of excitement and fun to your #stayhome get-togethers over the weekend.

Our quest is to create Union between the vast and colourful world of Botanicals – giving birth to vibrant and exciting Botanical Spirits.